來自英國的HIPHOP歌手 Dizzee Rascal 於早幾年得到最佳新人等獎項後，成績更突飛猛進，現已成為全球其中一個HIPHOP界的巨星之一。而今年2009年，Dizzee的第四張大碟 “Tongue n Cheek” 於9月中正式發售，在唱片公司的大量宣傳同時，Dizzee和 NIKE 以大碟名稱推出了一雙 NIKE AIR MAX 90，把宣傳效果推高也不經意地打入時裝界。
而繼第一波的宣傳後，Dizzee就開始了巡迴演出，為配合唱片和巡迴演出的宣傳，Dizzee 找來了他最愛的品牌 RED MONKEY COMPANY (RMC) 合作推出了一條丹寧褲，而我們MADNESS就看過了實物，這褲用上大碟 “Tongue n Cheek”的字體顏色，於前方近腰部繡有Dizzee 自己的名字，而三隻小蒼蠅”Dirtee Stank”分佈在褲上，Dirtee Stank 是Dizzee的音樂廠牌名稱，褲後袋是紫色海浪花，而鈕扣也是用上紫色的。這雙褲子已經得到了Dizzee方面的首肯，將會於2010年發售，但這褲只會於英國限量發售，所以各位支持者想買的就要去網上購買吧。
還有kitmeout.com把Dizzee 穿上了這褲襯上他的NIKE AIR MAX 90 在Top of the Pops裡的照片顯示於各位眼前。
UK Rapper and producer Dizzee Rascal’s career has been on a roll since debuting and winning various awards like Mercury Prize’s Best Newcomer in 2003, NME Award’s Innovation in 2004 and nomination for Best Male Act in Urban Music Awards this year. With the release of his fourth album “Tongue N Cheek” in September, his record label pushed the marketing efforts to new heights by working with NIKE to release a “Tongue N Cheek” NIKE AIR MAX 90, thus bringing Dizzee Rascal into the fashion world.
For his on-going tour, Dizzee had chosen to work with his favorite brand RED MONKEY COMPANY (RMC) to release a Denim Jeans which we at MADNESSS had saw the sample first hand . Using “Tongue N Cheek” album’s fonts, Dizzee’s name was embroidered near the waist area, with 3 fly logos from his label “Dirtee Stank” on the denim. The back pocket comes in beautiful purple colored wave pattern, completed with matching purple button. For those who wish to get this pair of denim jeans, it will be released in limited quantity in UK in 2010 and for those outside UK, you can look out for it online.
More pics of the denim and Dizzee wearing it on Top of the Pops can be viewed after the jump.
www.dizzeerascal.co.uk
www.selevengallery.com
www.kitmeout.com
Dizzee is wearing the denim from kitmeout.com
NIKE Air Max 90 Tongue n Cheek
