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Collective Licensing International, LLC (Collective), a leading youth lifestyle brand management and licensing company and owner of the Airwalk brand, has announced a license agreement with Pacific Solutions, Inc. whereby the company will design, market and sell various school supplies and mobile phone accessories in the United States and Canada under the Airwalk brand name. The Airwalk school supply collection will include spiral and book-bound notebooks, portfolio folders, binders and pen and pencil cases and pouches. The mobile phone accessories will include mobile phone cases, shells and skins. |
“Our goal is to deliver great product that aligns Airwalk with its consumers and continues to grow the brand in North America through these two new product categories,” said Pacific Solutions President Jeffrey Rambo.
Established in 1986, Airwalk remains one of the most globally recognized action sports and youth lifestyle brands to date. Airwalk is managed by Collective Licensing International, led by president and CEO Bruce Pettet, in conjunction with the company’s strategic licensing partners across the globe.
“Directly speaking to the youth lifestyle market by incorporating the Airwalk brand on items kids utilize on a daily basis will be very impactful,” said Pettet. “We are confident that Pacific Solutions is the right partner to successfully execute this important new growth program for Airwalk.”
About Collective Licensing International
Collective Licensing International, a unit of Collective Brands, Inc. (NYSE:PSS), was formed in January 2004 and is the owner and/or license operator of the Airwalk®, Vision Street Wear®, Sims®, Lamar® and LTD®, World Snowboarding Championships™, Sugarboards®, Carve®, genetic®, Dukes™, Rage®, Ultra-Wheels®, Hind®, Spot Bilt® and Skate Attack® brands. Collective Licensing International is based in Englewood, Colorado.
About Collective Brands, Inc.
Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its nearly 4,500-store retail chain, with its brands Airwalk®, Dexter®, Champion® and designer collections Lela Rose for Payless, alice + olivia for Payless and Christian Siriano for Payless, among others; Collective Brands Performance + Lifestyle Group, focused on lifestyle and performance branded footwear sold primarily through wholesale and retail, with brands including Stride Rite®, Keds®, Sperry Top-Sider®, and Saucony®; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Vision Street Wear®, Sims®, Lamar® and LTD®. Information about, and links for shopping on, each of the Collective Brand’s units can be found at www.collectivebrands.com.
