Nike reveals national team kits for FIFA World Cup 2010

Nike has officially unveiled the Team Kits during their global media presentation overnight for all their sponsored national teams who are participating in the FIFA World Cup Finals 2010 in South Africa that begins on the 11th of June. Many of the world’s leading players, including Cristiano Ronaldo, Robinho and Ji-Sung Park will take to the pitch in South Africa this summer wearing the most environmentally-friendly and technologically-advanced kit in football’s history. For the first time, all of Nike’s national teams, including Brazil, Portugal and The Netherlands, will be wearing jerseys made entirely from recycled polyester, each one produced from up to eight recycled plastic bottles.

今年夏季,包括了基斯坦奴•朗拿度、羅賓奴和朴智星在內的多名世界頂級球員將穿著足球史上最環保、同時具有高新科技的球衣在南非參加比賽。而巴西隊、葡萄牙隊、荷蘭隊等Nike簽約的知名國家足球隊也將第一次穿上採用再生聚脂纖維(滌綸)製成的球衣參賽,每件球衣使用了相當於八個可再生的塑膠水瓶材料。

「今個夏天在南非,Nike將會為賽事中所有極出的球員提供嶄新及最創新的產品,為足球員取得優勢。」Nike品牌主席Charlie Denson說。「隨著今天的發佈,我們不只為運動員配備了外觀及性能同樣優越的球衣,並且是以再生物料製造,減少對環境的影響。」

“This summer in South Africa Nike will give footballers an edge by providing the newest and most innovative product for the game’s greatest players,” said Charlie Denson, President, Nike Brand. “With today’s announcement, we are equipping athletes with newly designed uniforms that not only look great and deliver performance benefits, but are also made with recycled materials, creating less impact on our environment.”

為了製作2010年國家隊球衣,Nike的再利用過程包括從日本和臺灣的垃圾處理站收集塑膠瓶,將它們清洗乾淨並去除所有標籤,然後切成塑膠薄片,將其熔化後製成紗線,最後將這些紗線編織成為球衣。

To make the 2010 national team kits, Nike’s fabric suppliers sourced discarded plastic bottles from Japanese and Taiwanese landfill sites and then melted them down to produce new yarn that was ultimately converted to fabric for the jerseys.

Alexandre Pato – Brazil / AC Milan

這種做法可以節省許多寶貴的原材料,與生產原始滌綸相比,此舉可以減少30%的能耗。在利用再生聚脂纖維(滌綸)製作全新的國家隊球衣的過程中,Nike使用了將近1,300萬個塑膠瓶,使得大約25.4萬公斤的滌綸廢料免於在垃圾場的焚燒。這些塑膠瓶足以覆蓋29個足球場。如果將這些回收塑膠瓶頭尾相連,其長度將超過3,000公里,比南非的整個海岸線還要長。

This process saves raw materials and reduces energy consumption by up to 30 percent compared to manufacturing virgin polyester. By using recycled polyester for its new range of national jerseys, Nike prevented nearly 13 million plastic bottles, totaling nearly 254,000 kg of polyester waste, from going into landfill sites. This amount would be enough to cover more than 29 football pitches. If the recycled bottles used to make the jerseys were laid end-to-end they would cover more than 3,000 kilometres, which is more than the entire coastline of South Africa.

國家隊球衣代表了一個重要的步驟,令所有Nike產品可具有更高的持續性。

The national team kits represent an important step in the process to make all Nike products more sustainable.

此外,所有國家隊球衣的設計都融入了每個國家的民族文化及身份。Nike理解運動員代表國家出賽的自豪,因此每隊的球衣設計都分別代表著9個國家傳統及獨特的足球文化。

In addition, all the national team kits have been designed with each country’s national culture and identity in mind. Nike understands the pride athletes experience playing for their country so each kit has been designed to represent the heritage and unique football culture of the nine national teams.

Nani – Portugal / Manchester United

球衣的創新意念

提倡環保並不意味著要以犧牲Nike球衣的卓越性能為代價。今年夏天世界盃的新球衣將為球員帶來前所未有的更具競爭性的優勢。新款球衣將使球員感覺更加乾爽和舒適,讓他們的身體溫度能夠保持在最佳狀態,在球場上發揮出最高水準。

Kit Innovations

Considering the environment doesn’t mean sacrificing the innovative performance elements of Nike’s kits. For this summer’s finals, the kits have been designed to keep players drier, cooler and more comfortable, allowing them to maintain an optimum body temperature and perform at their best on the pitch.

Clint Dempsey – USA / Fulham

經改良後的Nike Dri-FIT面料現比原先的面料輕13%,通過將人體汗水吸收並排至織物面料表層,使球員保持乾爽,而球衣兩側和球褲腰帶下面的散熱區增加了透氣效果的處理,使球員倍感涼爽。球衣兩側均設計有散熱區,以增強面料的透氣性。與之前的球衣相比,新款球衣的面料將空氣流通範圍增大7%,這樣就使球員感覺更為涼爽。這些散熱區由200個細小的鐳射網眼組成,所採用的是Nike創新的halo應用技術,可以在不影響空氣流通的情況下防止斷裂。

Improved Nike Dri-Fit fabric, now 13 percent lighter than previous Nike kit fabrications, helps keep players dry by drawing sweat to the outside of the garment where it evaporates. Ventilation zones have been placed on each side of the jersey to enhance breathability, and are combined with a fabric that increases air flow by up to seven percent compared to previous kits. Air can now pass across a player’s whole torso, keeping him cooler. These ventilation zones consist of up to 200 tiny laser cut holes which are backed by Nike’s innovative halo application. This treatment prevents ripping without reducing air flow.

設計師為球褲新增的散熱區位於腰帶下面靠近脊椎底部的部位,這個原本極易出汗的部位現在也能倍感乾爽。

The Nike kit shorts also have additional ventilation zones placed below the waistband and near the base of the spine, so this area prone to high sweat levels will now be significantly drier.

Edson Braafheid – Netherlands / Celtic

球衣的新式雙拼縫結構使其外觀線條更加流暢,同時還能增加10%的彈性,更有全新的動態合體效果,完全依照人體的自然曲線裁剪而成,同時達到最大程度的散熱效果,並且讓球員能夠運動自如。

The jersey’s new double knit structure not only gives it a sleeker appearance, while offering 10 percent more stretch than the last Nike national team kit jerseys , but also boasts a new dynamic fit  cut to follow the natural contours of the body while still allowing for maximum airflow and movement.

球員亦會將Nike Pro Combat的獨特優勢加入球衣當中。採用了人體工學的設計,Nike Pro Combat的貼身防護短褲可以在發生撞擊及擦傷時起到保護的作用,還有保暖貼身上衣,在惡劣的環境下為球員的頸部提供最貼身的保護。

Players will also incorporate the unique benefits of Nike Pro Combat into their respective national team kits. Featuring an engineered system of dress, Pro Combat includes Slider and Impact shorts for added protection against light impact and abrasion along with a therma Mock that protects players’ necks against harsh conditions.

CY Lee – South Korea / Bolton Wanderers

在南非世界盃穿著Nike最新球衣參賽的國家隊包括:巴西、荷蘭、葡萄牙、美國、南韓、澳洲、紐西蘭、塞爾維亞及斯洛文尼亞。

The teams wearing Nike’s new national team jerseys in South Africa are: Brazil, The Netherlands, Portugal, USA, South Korea, Australia, New Zealand, Serbia, and Slovenia. National team home kits will be available May 1st globally at local Nike store locations and nikefootball.com. Away national team kits will be available starting February 25th, 2010.

Nike 2010年國家隊球衣將於5月1日全球Nike店舖及nikefootball.com同步發售。國家隊作客球衣將於2010年2月25日開始發售。欲知更多詳情,包括多媒體資料,請瀏覽 www.nikemedia.com

Robert Koren – Slovenia / West Bromwich Albion