Madness

作為集音樂、設計、時尚生活於一身的潮流品牌，CLOT 一向都與不同品牌合作，希望帶出獨特的產品予公眾。於2010年初，CLOT便與潮流鞋履品牌Converse Jack Purcell合作，參與其(PORDUCT) RED 計劃，除了推動潮流交化外，更為於非洲的愛滋病人出一分力。

Widely recognized as a landmark lifestyle brand that encompasses the worlds of music, design, marketing and unmistakable street style, CLOT has always devoted in collaborating with different parties to create products that would be a twist to the market.

In early 2010, CLOT proudly presents our first collaboration with Converse Jack Purcell as part of the (PRODUCT) RED project, not only to surprise the market with quality products, but also to play a part in helping to fight against AIDS in Africa.

這次合作推出的高筒版Jack Purcell是源自CLOT主腦人之一Kevin Poon的概念，Kevin說：「Jack Purcell一向予人感覺低調，我十分喜歡這種沉實的款式， 由其是它的鞋頭設計， 所以當談起合作時我第一時間便想到要設計一款Jack Purcell鞋履。」

這款用上灰色麖皮作為主要材料的CLOT for Converse (PRODUCT) RED Jack Purcell 除了保留Jack Purcell一向的舒適外，Kevin於設計時更加上紅色的 CLOT logo， 用上沉實的手法去呈現CLOT品牌並配合是次(PORDUCT) RED 計劃。

「這個設計概念源於CLOT 的 ”from dusk till dawn” 系列。色系上主要以灰為主調，淡淡地帶出這款高筒Jack Purcell的形態。」 Kevin興奮地道。

For this latest collaboration, CLOT created a high top version of the Jack Purcell shoe. “The Jack Purcell shoe is kind of unassuming, sort of the underdog…I really like the style, and the front of the shoe really captivates me. When I started thinking about a collaboration with Converse this was the shoe that I wanted to work with,” says Kevin Poon, founder of CLOT.

Using rich nubuck leather and premium materials and construction, CLOT’s creation is a very comfortable and elegant version of the Jack Purcell shoe. Kevin also adds that an element of muted red was also added to “embody the CLOT movement, and to subtly reference the mission (RED)”

“The shoe is really inspired by our ”from dusk till dawn collection. We wanted to use a color palette that embodied this emotion – subtle, mostly grey, and all together the colors bring out this high top Jack Purcell’s unique silhouette,” says Poon.

作為Converse (PRODUCT)RED 計劃成員之一， 當中百分之十五的成本將撥捐 The Global Fund 去幫助非洲的愛滋病患者，希望藉著消費者對是次設計的喜愛變為力量去幫助貧苦大眾。
 
Let’s Party
為慶祝是次的合作，CLOT聯同Converse於2010年4月1日將於JUICE HK舉辦一場慶祝派對，並邀請到美國著名DJ DJ Jules到港為是次派對表演。DJ Jules一向都有為各大品牌活動打碟，當中包括Versace及Martha Stewart等等。

這款高筒 CLOT for Converse (PRODUCT)RED Jack Purcell shoe將於JUICE及指定零售商發售。

As a contributor to Converse (PRODUCT)RED, ten percent of the net wholesale price of the shoe will go to The Global Fund to help eliminate AIDS in Africa, giving consumers an opportunity to become agents of change and offering a way to turn design into power.
 
The Launch Party at JUICE HK
To celebrate our first collaboration launching on 1st April, 2010, CLOT and Converse have invited DJ Jules, the renowned England DJ who has deejayed at different occasions including opening act for artists such as Maxwell and Sade and parties for fashion labels such as Versace and business magnate Martha Stewart.

The CLOT for Converse (PRODUCT)RED Jack Purcell shoe is available in a high-top, leather version. The shoe launches globally in April at JUICE in Asia and select retailers globally. Retail for HK$1,199, it will be available in unisex sizes.

關於（Red）計劃
（RED）計劃由著名樂隊U2的主音Bono及關懷非洲的慈善團體DATA主席Bobby Shriver於2006年3月在英國共同創立的持續性全球計劃及品牌，並於同年10月將計劃帶到美國，以協助非洲人民對抗愛滋病、肺結核及瘧疾。（RED） 先後與多個來自不同範疇的世界著名品牌結成合作夥伴，當中包括：American Express、Giorgio Armani、Gap、Motorola、Apple及最新加入的Converse等，推出一些以（RED）為名的別注產品，當中部份收益均撥入慈善基金（Global Fund），為世界有需要人士獻出一份力量。單是2006年，（RED）已為Global Fund籌得超過US$25,000,000款項，而當中逾US$11,000,000已於非洲的史瓦濟蘭及盧安達運作，為HIV感染者提供抗病療程，同時支援當地的抗愛滋病計劃。

About (RED)™ and (PRODUCT) RED
(RED)’s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help fight AIDS in Africa. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Converse, Gap, Emporio Armani, Motorola, Hallmark, Dell and Microsoft. MySpace.com is the first media sponsor in the United Kingdom and MTV Networks is the first media sponsor in the US.

Since its launch in the spring of 2006, more than $100 million has been generated by (RED) partners and events for the Global Fund.  (RED) money is already at work in Swaziland, Rwanda and Ghana.  For more information, visit HYPERLINK “http://www.joinred.com/” www.joinred.com.

Depending on the products sold 5 – 15% of the net sales of CONVERSE (PRODUCT) RED shoes goes directly to the Global Fund to Fight AIDS, Tuberculosis and Malaria (Geneva, Switzerland).  No part of the purchase price is deductible under U.S. law.  (RED) was created by Bono (U2, singer and activist) and Bobby Shriver to deliver a sustainable flow of private sector money to the Global Fund to invest in African AIDS programs with an emphasis on the health of women and children.

SHOP LIST
亞洲
JUICE HK 地址：香港銅鑼灣百德新街46-48 號海德大廈2樓A室 / 2A No.46-48 Paterson Street, Causeway Bay, HK

JUICE SH 地址：上海市靜安區巨鹿路832號 / No.832, Julu Road, JingAn District, Shanghai

JUICE KL 地址：Lot No. 46 & 46-1 Jalan Telawi 5, Bangsar Baru, 59100 KL, Malaysia

Clotinc.com online store: http://www.clotinc.com

環球 / GLOBAL
United Kingdom / 英國 – Dover Street Market 

France / 法國 – Colette

Amsterdamn/ 荷蘭 阿姆斯特丹 – Patta
Berlin / 德國柏林 – Wood Wood 

Italy / 意大利 – Slam Jam 

LOS ANGELES / 美國洛杉磯 – Undftd
Boston / 美國波士頓 – Bodega 

Vancouver / 加拿大溫哥華 – And now HAVEN.