Madness

Airwalk 於 2010的最新廣告企劃名為 Find Your Way，他們找來了旗下所贊助的運動員 Andy Macdonald、Anastasia Ashley、Warren Metcalfe、Lindsey Jacobellis、Tulio De Oliveira、Erich Dummer、新加入為贊助的電單車運動員 Ronnie Renner 和於2009年 Airwalk 音樂比賽勝出樂隊 Audible Mainframe 一起拍攝這個企劃的廣告。令Airwalk除了運動以外也增加了音樂文化的元素。 AIRWALK started their 2010 new advertising campaign called “Find Your Own Way”. The Campaign images will feature Airwalk athletes Andy Macdonald, Anastasia Ashley, Warren Metcalfe, Lindsey Jacobellis, Tulio De Oliveira, Erich Dummer, and the brands newest pro, Motocross rider Ronnie Renner. In addition, Airwalk’s 2009 Unsigned Hero contest band winners Audible Mainframe will be featured, adding an element of music culture that is a huge part of the Airwalk brand essence.

在這個企劃裡的照片都由5位攝影師負責：Mike Basher 於沙漠上拍攝電單車手 Ronnie Renner；Ryan Allen 於滑板場上拍攝滑板好手 Andy Macdonald & Tulio De Oliveira；Kenneth Cappelo 於樂隊 Audible Mainframe 的錄音室拍攝他們；Daniel Russo 就拍攝了滑浪選手 Anastasia Ashley & Warren Metcalfe；Aaron Dodds 拍攝了滑雪選手 Erich Dummer & Lindsev Jacobellis.

The “Find Your Own Way” shoot was captured by five different photographers in five different locales with urban, raw, gritty and journalistic lenses. Motocross, featuring Ronnie Renner, was shot by photographer Mike Basher during the first stop of the campaign in the deserts of Ocotillo Wells, CA. Next up were Airwalk skateboarders Andy Macdonald and Tulio De Oliveira, shot by Ryan Allen, at both Washington Street Skatepark and Chicano Park’s Farmer’s Market. Unsigned Hero winners Audible Mainframe was captured by famed photographer Kenneth Cappello at their home studio in Long Beach, CA. With surf, Airwalk pros Anastasia Ashley and Warren Metcalfe were photographed by Daniel Russo, as they shredded Chuns Reef, Haleiwa on the North Shore. And finally, Airwalk snowboarders Erich Dummer and Lindsey Jacobellis will be photographed in Crested Butte, CO in early April by well respected snow photographer Aaron Dodds.

而我們就率先給大家看到Ryan Allen 於滑板場上拍攝滑板好手 Andy Macdonald & Tulio De Oliveira的廣告。其他的廣告將會於各大運動雜誌找到。

Here is the ad of Airwalk skateboarders Andy Macdonald and Tulio De Oliveira, shot by Ryan Allen.Others Ads will shown in different sports magazines soon.

www.airwalk.com