adidas Style Essentials: David Beckham Collection and Womens Collection

For the upcoming summer, adidas has launched a new Style Essentials collection which contains a mixture of men and womens apparel, footwear and accessories. David Beckham lend his namesake and input in a special capsule collection within the Style Essentials lineup.

adidas Style Essentials系列於2010 年為大家帶來全新夏季衣飾鞋款,以清新的活力形象糅合充滿玩味時尚元素的新品將陸續於4 月於adidas shop陸續登場,當中最令人注目的必然是足球球星David Beckham (碧咸) 的冠名系列,除鞋款外,今季更首次加入衣飾,以簡約而不失型格為設計宗旨,讓一眾年青男女在新季度盡情展現屬於自己的春夏風格!

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adidas believes the new trend in fashion is mix and matching. The style direction of the David Beckham collection leans on the slim-cut style of the high-fashion spectrum, mixed with the used of summer colours and coloured stitching to bring out the contrast on the shirts. For the footwear it features premium leather with gum sole bottom which mixes a casual, relaxed style with practical functionality.

adidas相信新一代潮流哲學就是以隨意、不加修飾的配搭,穿出充滿自我的獨特風格。全新推出的碧咸冠名衣飾系列便由碧咸身上取得靈感,設計簡約而注重細節,合身的裁剪,既營造出休閒感而又不失創新時尚,如螢光黃色的V 領 Tee就加入充滿軍事風味的肩帶設計,再配以紅色的綉線,令簡單的Tee款亦變得玩味十足,與碧咸自身的穿衣理念不謀而合;皮革製的鞋款則貫徹休閒氣息,任何場合均適宜穿著,不論何時均能展現自信,例如Terrace Casual DB及Terrace Casual Mid DB都採用了鋸齒式縫線與磨砂質感的特殊皮革,再以低調配色結合街頭氣質的鞋型設計,金屬質感的品牌標識結合細緻材質,充分顯示了簡約而自我的態度。

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Also one of the must-have items of this season are sandles and deck shoes. For the womens collection, adidas designed a pair of rubber shoes in colourful summer colours for the ladies to match the apparel collection.

adidas Style Essentials特意為年輕潮流學人專研設計出一系列沒有多餘規範而型格的服飾,當中包括多個衣飾及鞋款,例如男裝就以橫間為重點,或配上背心、Polo恤或Tee款;女裝則以色彩為主打,以漸變色背心或搶眼的紅色作上衣配色,讓年青人盡情演繹他們的自我個性。不可不提的還有今個夏季必備的Navy Style格仔帆船鞋款,到沙灘必備的人字拖鞋更換上搶眼配色,絕對是今個夏季的不可缺少的單品。女裝鞋款方面,除一系列的輕便款式外,今季更推出極為舒適的平底橡膠鞋,配上如螢光黃、鮮橙或天藍等耀眼色彩,不論在那裡都散發著夏日氣息。

the adidas Style Essentials collection are now available at your local adidas store.
adidas Style Essentials於以下銷售點有售:

adidas Shop
地址: 銅鑼灣時代廣場6樓606號舖
電話: 2506 0165

地址: 九龍旺角花園街71&73號地下
電話: 2398 9885

地址:  沙田新城市廣場第一期501-502號舖
電話:  2601 1893

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