adidas 最近發出一輯為即將來臨的世界杯的宣傳片，片中有大量的adidas 所贊助的運動員和明星藝人像 David Beckham, Franz Beckenbauer, Snoop Dogg, Noel Gallagher, Ian Brown, Daft Punk 等等外，也和 Lucasfilm Ltd.合作把 Starwars 內的經典人物像 Han Solo, Chewbacca, C-3P0, Obi-Wan Kenobi 等等都放進片中。片中以 Daft Punk 出場作起點到最後挾持 Beckham 的外星人被槍殺為結尾，中間過程極之有趣！
The latest instalment of the 2010 Originals campaign, “The Street Where Originality Lives,” combines Star Wars, adidas and the world’s largest sporting event in a cinematic first that takes the FIFA World Cup™ to a whole new galaxy. The film is a creative re-edit of one of the most famous Star Wars movie scenes – the Mos Eisley Cantina on Tatooine – and features David Beckham, Franz Beckenbauer, Snoop Dogg, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, Daft Punk and DJ Neil Armstrong, not to mention Han Solo, Chewbacca, C-3P0 and Obi-Wan Kenobi. This unique film was created as a result of a close partnership with Lucasfilm Ltd.
