2010 FIFA南非世界盃™ (2010 FIFA World Cup™) 將於今晚(6月11日)正式揭幕，作為世界盃大會指定贊助商，adidas今日特別同步呈獻全新世界盃互動宣傳片─「The Quest」(追尋奪標之匙)，在球壇教父級人馬施丹 (Zinedine Zidane)的帶領下，讓球迷將與各國群雄一樣，走進期待已久的終極戰場，為自己所屬的國家隊奪標而拼命奮戰。曾奪得兩屆世界盃盟主的傳奇球星碧根鮑華，在本周二(6月8日)出席南非約翰內斯堡的adidas公關總部Jo’bulani Central開幕禮時，更首度播出及介紹全新宣傳片。全港球迷於今日起可隨時登入官方網站www.adidas.com.hk/football、www.facebook.com/adidasfootball、微博t.sina.com.cn/adidashk 欣賞最新短片，與施丹及32位英雄一起投入南非世界盃奪標之旅程。
adidas proudly presents a new interactive FIFA World Cup™ football campaign – The Quest, which kicks off today (June 11), the official opening of the 2010 FIFA World Cup™. The new football film has been first unveiled by football icon and two times FIFA World Cup™ champion, Franz Beckenbauer, at the opening of the adidas PR Headquarters, Jo’bulani Central in Johannesburg on June 8. Football fans can visit www.adidas.com.hk/football、www.facebook.com/adidasfootball、t.sina.com.cn/adidashk to watch the new trailer film from today onwards.
全新adidas「The Quest」廣告片總結了片中擔任神秘「魔術師」一角的施丹，如何四出搜尋及逐一發現「強隊需要」(Every Team Needs)的旅程，並發掘了多位世界級戰將兼強隊所需的要素，包括霹靂旋風腿(The Spark)美斯(Lionel Messi)、球場發電機(The Powerhouse)謝拉特(Steven Gerrard)、中場指揮官(The Maestro)卡卡(Kaká)、閃焰鬥士(The Blaze)韋拿(David Villa)等等。因此，宣傳片一開始便交代了施丹到達他的最終戰場，意味著搜尋旅程已步入最終階段。
由施丹發掘的32位英雄，即將於6月11日在最終戰場─南非世界盃比賽場館展開爭勝之旅，這裡不單是創造傳奇、力量與速度交織的地方，亦是華麗球技勇戰敏捷身手、電光火石的腳法迎戰雷霆火焰的黃金右腳的競技場，他們所有人都是為了追尋奪標之匙─「The Quest」而戰。「誰能帶領自己的球隊爭勝？」(Who Will Lead Their Team To Victory?)則成了宣傳片的關鍵，並鼓勵身為球迷的你，在這國際球壇盛事舉行期間，跟全球最大的足球品牌與世界各地的球迷，互相交流及討論，在場外場內全力支持愛隊！
全新adidas廣告集電影、漫畫化設計元素及視覺效果於一身，而且群星雲集，歡迎全世界球迷透過創新的多平台數碼科技，欣賞及參與互動的「The Quest」短片和連串精彩內容，包括結合場上真實動作及動畫的實況漫畫(Live Graphic Novel)，根據世界盃賽程實況更新，為一眾球迷帶來互動新體驗；adidas世界盃 Match-Ups遊戲則鼓勵球迷一起參與終極對決，從代表32個國家的32位球星中，表態支持心愛球星/球隊，並預測那位球星或國家將勝出，在www.facebook.com/adidasfootball預測準確及活躍於群組的球迷，不但可賺取獎賞積分，更有機會贏取獨特禮品，如最喜歡世界盃球星的親筆簽名限量版adidas禮品或今屆世界盃大會指定足球Jabulani等，實不容錯過！
「The Quest」由adidas及180 Amsterdam/RIOT廣告公司共同製作，並由6月11日起全球播放，32位來自2010 FIFA南非世界盃32支入圍隊伍的球星，包括今屆世界足球先生美斯(阿根廷)、派拿Steven Pienaar (南非) 、艾迪杜里Jozy Altidore (美國)、中村俊輔 Shunsake Nakamura(日本)、卡奴Salomon Kalou (科特迪瓦)、艾利亞Eljero Elia (荷蘭)、 舒韋恩史迪加Bastian Schweinsteiger (德國)、韋拿David Villa (西班牙)、哥古夫Yoann Gourcuff (法國)、謝拉特 Steven Gerrard (英格蘭)、科蘭Diego Forlán (烏拉圭)、古亞達度Andrés Guardado (墨西哥)、馬田斯Obafemi Martins (尼日利亞)、朴主永 Chu-Young Park (南韓)、基卡斯 Theofanis Gekas (希臘)、馬特莫亞Karim Matmour (阿爾及利亞)、迪迪 Zlatko Dedic (斯洛文尼亞)、彭素爾John Painsil (加納)、薜積Nikola Zigic (塞爾維亞)、卡希爾Tim Cahill (澳洲)、捷奴 Aurélien Chedjou (喀麥隆)、贊臣Daniel Jensen (丹麥)、迪羅斯Daniele De Rossi (意大利)、 拜約斯Andrew Boyens (紐西蘭)、華迪斯Nelson Valdez (巴拉圭)、施斯達克Stanislav Sestak (斯洛伐克)、安英學An Yong Hak (北韓)、禾蘭頓Tranquillo Barnetta (瑞士)、森馬奧Simão (葡萄牙)、卡卡Kaká (巴西)、干沙里斯Mark Gonzalez (智利)及費古羅亞Maynor Figueroa (洪都拉斯
The Quest is the culmination of a long term campaign positioning the world’s best players and their skills as what ‘Every Team Needs’in a journey led by football legend Zinedine Zidane. The campaign sets up the question on everyone’s lips – “Who Will Lead Their Team To Victory?” and puts football fans firmly in the driving seat by inviting them to engage, interact and converse with other fans from all over the world and the world’s biggest football brand during the world’s biggest sporting event.
Kicking off with a star-studded film, created in the style of a movie trailer, The Quest challenges fans from all over the world to sign up to a multi-platform digital innovation. Highlights include a Live Graphic Novel that combines live action and animation in an interactive experience that reacts as the tournament unfolds. And the adidas FIFA World Cup™ Match-Ups in which fans are encouraged to participate and set up head to heads with 32 players from 32 countries and make their predictions on which player or team will win. Accurate predictions and social interactions with other fans on www.facebook.com/adidasfootball can earn participants valuable reward points with the opportunity to win unique awards and prizes such as adidas gear signed by their favourite player or Official FIFA World Cup™ Jabulani match balls.
The Quest, created by adidas and 180 Amsterdam/RIOT, launches worldwide on June 11 and features 32 players from all 32 federations playing at the 2010 FIFA World Cup™. They include FIFA World Player of the Year; Lionel Messi (Argentina) plus Steven Pienaar (South Africa), Jozy Altidore (U.S.A), Shunsake Nakamura (Japan), Salomon Kalou (Côte d’Ivoire), Eljero Elia (The Netherlands), Bastian Schweinsteiger (Germany), David Villa (Spain), Yoann Gourcuff (France), Steven Gerrard (England), Diego Forlán (Uruguay), Andrés Guardado (Mexico), Obafemi Martins (Nigeria), Chu-Young Park (Korea Republik), Theofanis Gekas (Greece), Karim Matmour (Algeria), Zlatko Dedic (Slovenia), John Painsil (Ghana), Nikola Zigic (Serbia), Tim Cahill (Australia), Aurélien Chedjou (Cameroon), Daniel Jensen (Denmark), Daniele De Rossi (Italy), Andrew Boyens (New Zealand), Nelson Valdez (Paraguay), Stanislav Sestak (Slovakia), An Yong Hak (Korea DPR), Tranquillo Barnetta (Switzerland), Simão (Portugal), Kaká (Brazil), Mark Gonzalez (Chile) and Maynor Figueroa (Honduras).
