Tag Archives: david beckham

adidas Original by Originals F/W Collection by Kazuki Kuraishi, Jeremy Scott and James Bond for David Beckham

轟動時裝及潮流界之高賞度adidas Originals by Originals (ObyO)系列,今季品牌續與三位多才多藝的設計師携手合作進入第四季度,發表2010秋冬季度ObyO系列。David Beckham/ Design J. Bond在2010年秋冬為大家帶來高級學院派的運動風格;日本著名設計師倉石一樹(Kazuki) 則將高科技物料細節融入自己最愛的Street Wear中,更牽引LUKER by NEIGHBORHOOD 及WHIZ Ltd兩大日系頭目聯手; Jeremy Scott 繼續瘋狂時裝美學,將中世紀暗黑神秘風格注入經典的adidas男女裝,絕對令人期待。

新一季Originals by Originals繼續貫徹adidas Originals 的品牌定位:「Celebrate Originality」。不同的設計師將流行文化、運動及時裝融會貫通,並透過品牌的服飾去表達自己的個性和時裝的多樣性,而adidas跟他們的密切合作,成功以全新的方式反映出adidas三葉所代表的獨特價值觀。

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adidas Originals 2010 Campaign THE STREET WHERE ORIGINALITY LIVES

adidas 最近發出一輯為即將來臨的世界杯的宣傳片,片中有大量的adidas 所贊助的運動員和明星藝人像 David Beckham, Franz Beckenbauer, Snoop Dogg, Noel Gallagher, Ian Brown, Daft Punk 等等外,也和 Lucasfilm Ltd.合作把 Starwars 內的經典人物像 Han Solo, Chewbacca, C-3P0, Obi-Wan Kenobi 等等都放進片中。片中以 Daft Punk 出場作起點到最後挾持 Beckham 的外星人被槍殺為結尾,中間過程極之有趣!

The latest instalment of the 2010 Originals campaign, “The Street Where Originality Lives,” combines Star Wars, adidas and the world’s largest sporting event in a cinematic first that takes the FIFA World Cup™ to a whole new galaxy. The film is a creative re-edit of one of the most famous Star Wars movie scenes – the Mos Eisley Cantina on Tatooine – and features David Beckham, Franz Beckenbauer, Snoop Dogg, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, Daft Punk and DJ Neil Armstrong, not to mention Han Solo, Chewbacca, C-3P0 and Obi-Wan Kenobi. This unique film was created as a result of a close partnership with Lucasfilm Ltd.

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adidas Style Essentials: David Beckham Collection and Womens Collection

For the upcoming summer, adidas has launched a new Style Essentials collection which contains a mixture of men and womens apparel, footwear and accessories. David Beckham lend his namesake and input in a special capsule collection within the Style Essentials lineup.

adidas Style Essentials系列於2010 年為大家帶來全新夏季衣飾鞋款,以清新的活力形象糅合充滿玩味時尚元素的新品將陸續於4 月於adidas shop陸續登場,當中最令人注目的必然是足球球星David Beckham (碧咸) 的冠名系列,除鞋款外,今季更首次加入衣飾,以簡約而不失型格為設計宗旨,讓一眾年青男女在新季度盡情展現屬於自己的春夏風格!

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adidas Originals 2010 advertising campaign: Celebrating Originality On The Streets

After the amazing success of last year’s ‘house party’ campaign, adidas has decided to expand the theme and moved the entire party from the house to the local neighborhood! Guest featuring alot of the biggest stars which adidas endorses around the world, they have produced a series of videos with each individual stars such as David Beckham and Ian Brown talks about their love of adidas and what it means to be part of their advertisement campaign…

繼上年的”House Party”企劃成功之後,adidas繼續擴大這個企劃主題延伸至更多地區!更找來了adidas友好的球員藝人等共同拍攝影片作為宣傳!!而他們像 David Beckham 和 Ian Brown 等都在其影片內談及這個企劃宣傳的內容。

Videos embed after the jump! / 以下還有更多的影片
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adidas Originals x Star Wars Collection Video

This week saw the launch of the adidas Originals x Star Wars collection around the globe and to mark the occasion, adidas has produced a video featuring the clothing and the footwear in the collection, and a few notable celebrities making a guest appearance which include Snoop Dogg, David ‘Golden Balls’ Beckham, DJ Neil Armstrong, Calle 13 and a surprise appearance by French electro duo Daft Punk. Is this a sign of a Daft Punk x adidas collection to come in the near future?

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