Tag Archives: design

Hiroshi Fujiwara interview with Interview Magazine by Fraser Cooke


As one of the first person to bring hip hop to Tokyo and the most famous taste maker in the world, Hiroshi Fujiwara has always been the subject of many different interviews by different media and publications over the years.  The latest one, conducted by Interview Magazine with the help of fellow close ally and Nike’s Energy Account Manager Fraser Cooke, reveals a bit more unknown facts behind one of the most influential person within street culture.

A small portion of the interview is available for viewing after the break…

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Nike x fragmentdesign Air Footscape Motion

Debuted in 1994 and designed by Tory Orzeck from the Nike Advanced Project Engineering (APE) Group, the Air Footscape has achieved cult status over the years as the first Nike sneaker to be designed based on the anatomy of the human foot, as well as a side-lacing system which back in those days was a major head-turner. It was sent into oblivion over the years due to the dominance of the Air Max series in the mid-90’s but thanks to Hiroshi Fujiwara, the Air Footscape came back from the dead in 2006 and found a new lease in life after merging itself with the Air Woven technology and transformed into the Air Footscape Woven. Due to the commercial success of the Air Footscape Woven, HF then proposed a release of 4 colourways under the Tier Zero branch in 2009 which sold out worldwide instantly and proved to Nike that eager fans would snap up any colourway of the Footscapes they release. This is where the Air Footscape Motion comes in.

The Air Footscape Motion could be seen as a brand new shoe altogether. Featuring the latest in Nike technology, the shoes utilizes the newly-introduced Torch technology and coupled it with the Flywire technology on the upper to increase breathability, minimise weight and material while giving enough strength and support in the critical areas. The outsole now features the FREE technology which lets your feet walk in the most natural posture as possible. Last but not least, it features the fragmentdesign logo on the tongue and on the heel.

The shoe also comes in a electric blue colourway and is an Asia-exclusive release, with the release date penned sometime in January.

Click below to view more pictures of the shoe.

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Nike x fragmentdesign Zoom Tennis Classic – a closer look

The Tennis Classic model has been introduced back in 2008 under the Nike Sportwear line and it is well known Hiroshi Fujiwara is a big advocate of the model, as seen by the number of times he used it as a canvas for some of his recent collaboration efforts. Nike and HF has teamed up to release a special Asia only colourway of the model which is stated to release this month. Featuring pearl-white leather with black lining, gold heel tab and tongue patch, Zoom Air insoles to provide support and comfort and embossed ‘fragmentdesign’ logo on the heel, these are sure to be a massive sell-out, like all other HF collaboration products.

To be released in January at selected Nike accounts in Asia only.

www.nike.com

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