(ALL PHOTOS: http://on.fb.me/1fmtEqc)
作為一年一度的傳統，每年Nike Basketball球都會帶來簽名球鞋的聖誕版配色。大膽的設計、考究的用料和季度性的概念設計穿過這寒冷的季節，讓LEBRON 11， KOBE 8 SYSTEM和KD VI成為球場必備的禮物。今年，這三款簽名版球鞋將通過特別的logo掛鎖，這一聖誕必不可少的裝飾物，來演繹冬季時節的繽紛故事。 Continue reading
To honor one of LeBron’s finest career achievements, Nike launched a new campaign that celebrates the determination and perseverance needed to win a championship. The TV spot, which debuted immediately following Miami’s victory, acknowledges what LeBron has known his whole life – that destiny is earned, not given.
Since his rookie season in 2003, LeBron has been on an epic journey – a journey of expectation, success, challenge and ultimately victory. Nike’s spot chronicles those memorable career moments which have molded LeBron and fueled his motivation to succeed.
The story is told through a jeweler who begins working on a championship ring when LeBron is a young phenom, crafts it over the highs and lows of LeBron’s first eight years in the league, and then finishes it just in time to be delivered for the 3-time MVP’s first championship.
The spot launched globally after Miami’s closeout game and continues to run via digital and social media networks around the world.
Nike released a teaser video about the LeBron 8 which will be available in 30th Sept. 2010. The video shown us the transformation from 1st to 7th one. Stay tuned for the official release of the photos soon.