adidas 最近發出一輯為即將來臨的世界杯的宣傳片，片中有大量的adidas 所贊助的運動員和明星藝人像 David Beckham, Franz Beckenbauer, Snoop Dogg, Noel Gallagher, Ian Brown, Daft Punk 等等外，也和 Lucasfilm Ltd.合作把 Starwars 內的經典人物像 Han Solo, Chewbacca, C-3P0, Obi-Wan Kenobi 等等都放進片中。片中以 Daft Punk 出場作起點到最後挾持 Beckham 的外星人被槍殺為結尾，中間過程極之有趣！
The latest instalment of the 2010 Originals campaign, “The Street Where Originality Lives,” combines Star Wars, adidas and the world’s largest sporting event in a cinematic first that takes the FIFA World Cup™ to a whole new galaxy. The film is a creative re-edit of one of the most famous Star Wars movie scenes – the Mos Eisley Cantina on Tatooine – and features David Beckham, Franz Beckenbauer, Snoop Dogg, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, Daft Punk and DJ Neil Armstrong, not to mention Han Solo, Chewbacca, C-3P0 and Obi-Wan Kenobi. This unique film was created as a result of a close partnership with Lucasfilm Ltd.
Over the past weekend, adidas officially launched it’s long-awaited collaboration project with Lucasfilms’ most famous franchise, Star Wars. The launch was spread over 2 days, with Darth Vader and a brigade of Stormtroopers parading in their iconic costumes in downtown Causeway Bay and Tsim Sha Tsui, then making quick stops at the adidas Original Store to promote the entire range of products. Also part of the launch is a adidas originals x Star Wars poster collection that is designed by local Hong Kong graphic designer Dorothy Tang, a 3-D animation video created by the team at SiLLY THING, and a in-house viral video campaign aptly titled ‘Star Wars Attack in Hong Kong’ which is now live on Youtube and Facebook.
The entire collection is spread into 3 different parts: Characters Pack, Classic Scenes Pack and Vehicles Pack, and each pack contains both sneakers and clothing which is related to the theme of the pack.
- Character Pack: the design of this pack is based on the corresponding character in the movie, featuring colours and details which made that particular character iconic in the giant Star Wars universe.
- Classic Scenes Pack: re-creating famous scenes in the Star Wars universe and put them in the form of a pair of sneakers.
- Vehicles Pack: transforming all your favourite Star Wars vehicles into some of adidas’ famous sneakers.
A portion of the collection is now available at J-01, while adidas Originals Store will be releasing them on the 29th of January.
The following shops will be receiving and selling the collection: