2010年Nike 提出以Make Yourself 作為口號的活動，宣揚女性健美運動。今年Nike就找來攝影師Annie Leibovitz替Nike所贊助的各國女性運動員像網球員李娜、美國奧運田徑隊 Allyson Felix, 法藉舞蹈員Sofia Boutella, 英國跨欄選手 Perri Shakes-Drayton, 俄羅斯網球員 Maria Sharapova, 美國足球隊守門員 Hope Solo and 澳洲滑浪選手 Laura Enever等宣揚這個活動。攝影師在拍攝時把各位運動員在認真訓練時的美態捕捉起來，能完全地把這項活動的目的表露出來。
In 2010, Nike ignited the Make Yourself movement to inspire and motivate women everywhere to achieve their goals and become the best ‘versions’ of themselves, whatever this may be: fit, proud, fast, healthy, strong or beautiful…
Inspiration meets aspiration – unveiling the Make Yourself Team.
The Make Yourself Team is a collection of elite female athletes who have reached the top of their professions and are passionate about making themselves the best they can possibly be.
Brought together by Nike from a variety of sports and different walks of life, they are authentic, charismatic and committed women who embody the Make Yourself philosophy – with hard work and dedication anyone can overcome obstacles to improve their lives and reach their goals.
The team features USA track and field Olympian Allyson Felix, Chinese tennis player Li Na, Algerian- French dancer Sofia Boutella, British hurdler Perri Shakes-Drayton, Russian-born tennis star Maria Sharapova, USA goalkeeper Hope Solo and Australian surfer Laura Enever.
As part of the Make Yourself campaign, the team shares their inspirational life stories, fitness routines and goals to encourage women across the world to put a stake in the ground and start making themselves too.