Tag Archives: nike

Nike N98 Jacket – From medal stands to the street…

With the World Cup Finals in South Africa just around the corner in 2010, Nike has gone back and dug deep into its archive and fused some of their classic pieces with innovative technology which can be worn both on the sporting field, and on the streets.

The ‘National 98’, or N98 Track Jacket was part of the debut Brazilian Football Team kit that was designed by Nike and introduced at the France World Cup 1998 where they made it to the finals but came short of winning their 5th World Cup title (which they eventually did in 2002) by losing 3-0 to the tournament host, France. Even though Ronaldo, their talismanic striker who was struck down by a mysterious seizure before the finals and put in a subdued performance on the night, the Brazilian Football team did not give up and fought till the final whistle was blown. The N98 Track Jacket is a tribute to the never dying spirit that was displayed by the Brazilians on the night.

The N98 is the center piece of the NSW SS10 Collection and will be incorporated heavily within the line. Besides recreating the piece in its classic form, NSW will introduce a new interpretation of the jacket with Gore Windstopper material, laser-cut RiRi zipper enclosure and reflective piping at the back.

Other highlights of the jacket includes:

  • The Fit – flexible and easy to wear. Built with double knit fabric, flat knit ribs, and true-fitting shoulders.
  • The Details – from flat knit rib collar and cuffs, bonded seams, to double-welded, zippered pockets.
  • The Finish – effortlessly comfortable, with inner seams and pockets built with the same refined finish as the outside.
  • The Stripe – from medal stands to the street, the look of the N98 has been worn by the best in sport for over a decade.
  • Crafted – our commitment to craftsmanship, from materials to construction. We sweated each step so you can push it as far as possible.

The jacket does not only represent the never dying spirit exhibited by the Brazilians, but also the passion which Nike brings to every single item they design and create by pushing it to the technological limit, and upholds the motto they have for this collection: FROM MEDAL STANDS TO THE STREET.

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Nike Sportswear 2010 SS Collection Preview – footwear

With the world’s attention in 2010 shifting to the World Cup Finals that is held in South Africa in where the latest in footwear technology will be on show for 4 weeks, Nike has used this opportunity to give its aging Air Max collection a new lease in life where it now blends in both the form and design which we’ve come to love over the years with the latest in technology. This is where the Torch system, Nike’s newest technological offering, comes into play.

The Torch system is based on the weight reduction concept that derives from football boots to let the user attain high speeds while providing enough support and comfort. The essence of the Torch technology is a 3 layer seemless  mesh construction which provides flexibility, breathability and rigidity while remain light in weight.  Also it incorporates the FREE technology, with a FREE 7.0 sole providing light weight comfort as well as letting your foot run in the most natural posture as possible.

Beginning with the Nike Air Max BW Gen II, the Torch technology will slowly expand and utilised into the Nike footwear range, which includes the Air Force 1, Air Maxim 1 and Air Max 90 Current in the coming season.

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Latest Juice pop-up store invades Taiwan

The all conquering boys from CLOT has stepped up a gear on their plans for global domination in street culture by opening yet another store outside their native homeland of Hong Kong. Following the opening of Juice in Kuala Lumpur in June and Shanghai just a week ago, the boys have made their first foray into the Taiwanese market by opening their latest pop-up store, named ‘Juice Stand’ in Taipei today along with an exhibition showcasing the entire ALIENEGRA collection with some items coming directly from Edison Chen’s personal collection which were previously for family and friend’s only. The decal of the store sticks to the theme that is used throughout all the other Juice locations, mixing in light coloured wooden furniture with bright lighting to bring out the vibrant colours of their current cut and sew collection, aptly titled “From Dusk Till Dawn”. The pop-up store will open from the 22nd of December and will remain in operation for 2 months, which after that we may see a full-fledged Juice store opening in 2010.

Click on the link below for the full press release from CLOT:

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Futura2000 x Defrag video interview

In 2009, Lenny McGurr a.k.a Futura2000 has endured a relatively quiet year compared to all the globe trotting and big name collaboration project he is usually associated with. Japanese online magazine Defrag managed to catch up with the graffiti legend while he payed a whirlwind visit to Japan for the Stussy x Futura Laboratories ‘Live in Tokyo’ at the Stussy Shibuya Chapt. In the video he briefly spoke about growing up around the graffiti movement in New York back in the late-70’s, the influences from his surroundings, the modern day street culture movement and how he remains one of the most iconic street culture artists ever by thinking and planning ahead for the future. With a Footlocker-exclusive Futura x Nike Air Force 1 pack releasing in the 1st quarter of 2010 and the continuing Nike x Lance Armstrong LIVEStrong ‘Stages’ tour, we may see more of him in the coming months.

The video: Defrag x Futura2000

Nike Cortez – Year of the Tiger

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NIKE自2002年第一次推出以中國農曆生肖的鞋款後,於以後每年繼續以這個主題推出鞋款,而即將來臨的就是虎(寅)年。
今年NIKE就選取Cortez 作為設計鞋款,整雙鞋大部份的位置都由馬毛覆蓋,鞋側的尼龍上印有虎的斑紋,鞋墊也是有虎紋的凹凸形狀,而鞋舌的皮革上就壓有“寅“的中文字。
而對虎年Cortez是2010年的NSW系列之一,售賣日期和價錢待定,有更多的資料會再於MADNESS報導。

Since 2002 Nike had released series of shoes to commemorate each Lunar New Year ( Chinese Lunar New Year is represented by a different animal in a twelve years cycle ).

The coming Lunar New Year will be the Year of the Tiger and Nike had chosen the Cortez model for the release. The Cortez are designed in the form of a Tiger, with fur and Tiger straps donning the shoe with the distinguish “Tiger” written in traditional Chinese character. Release date and price to be released soon so stay tune !

www.nike.com.hk

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