轟動時裝及潮流界之高賞度adidas Originals by Originals (ObyO)系列，今季品牌續與三位多才多藝的設計師携手合作進入第四季度，發表2010秋冬季度ObyO系列。David Beckham/ Design J. Bond在2010年秋冬為大家帶來高級學院派的運動風格；日本著名設計師倉石一樹(Kazuki) 則將高科技物料細節融入自己最愛的Street Wear中，更牽引LUKER by NEIGHBORHOOD 及WHIZ Ltd兩大日系頭目聯手； Jeremy Scott 繼續瘋狂時裝美學，將中世紀暗黑神秘風格注入經典的adidas男女裝，絕對令人期待。
新一季Originals by Originals繼續貫徹adidas Originals 的品牌定位：「Celebrate Originality」。不同的設計師將流行文化、運動及時裝融會貫通，並透過品牌的服飾去表達自己的個性和時裝的多樣性，而adidas跟他們的密切合作，成功以全新的方式反映出adidas三葉所代表的獨特價值觀。
This should be one of the biggest and most surprising collaboration of 2010: adidas has teamed up with renowned Japanese fashion designer Masaki Homma and his high-end clothing brand Mastermind JAPAN for a capsule collection which is for the coming WORLD CUP 2010.
世界杯的來臨前，大部份的球鞋品牌都會推出一系列的相應產品，除了一般的普通世界杯系列外，今年也有找來了不同的單位合作推出限量商品，而作為世界杯內其中一個不能不提的品牌 adidas，就作出了一個非一般的合作計劃，找來了日本 Hi End 系的人氣品牌 Mastermind Japan 合作推出了一系列的鞋款和服飾。
For the upcoming summer, adidas has launched a new Style Essentials collection which contains a mixture of men and womens apparel, footwear and accessories. David Beckham lend his namesake and input in a special capsule collection within the Style Essentials lineup.
adidas Style Essentials系列於2010 年為大家帶來全新夏季衣飾鞋款，以清新的活力形象糅合充滿玩味時尚元素的新品將陸續於4 月於adidas shop陸續登場，當中最令人注目的必然是足球球星David Beckham (碧咸) 的冠名系列，除鞋款外，今季更首次加入衣飾，以簡約而不失型格為設計宗旨，讓一眾年青男女在新季度盡情展現屬於自己的春夏風格!
CLOT officially opened their Taiwan store on the 16th of this month and to coincide with the opening, they had a collection of products which was designed and sold exclusively there…
Back a few years ago, the sneaker world was immersed with the idea of customization, which the customizer would create a one-off pair of sneaker to make it stand out from the hundreds and thousands of colourways of the same sneaker. In that period, customizers such as Methamphibian and SBTG (Mark Ong) were punching out colourways that was much better than what the sneaker companies were doing and later they would even team up with those brands to produce official products.
This season, the adidas Originals team is trying to redefine the term customization by introducing their ‘Hide and Seek’ collection.