Tag Archives: superstar

adidas Originals presents ‘Hide and Seek’ collection

Back a few years ago, the sneaker world was immersed with the idea of customization, which the customizer would create a one-off pair of sneaker to make it stand out from the hundreds and thousands of colourways of the same sneaker. In that period, customizers such as Methamphibian and SBTG (Mark Ong) were punching out colourways that was much better than what the sneaker companies were doing and later they would even team up with those brands to produce official products.

This season, the adidas Originals team is trying to redefine the term customization by introducing their ‘Hide and Seek’ collection.

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adidas Originals x Star Wars Spring/Summer Collection

Over the past weekend, adidas officially launched it’s long-awaited collaboration project with Lucasfilms’ most famous franchise, Star Wars. The launch was spread over 2 days, with Darth Vader and a brigade of Stormtroopers parading in their iconic costumes in downtown Causeway Bay and Tsim Sha Tsui, then making quick stops at the adidas Original Store to promote the entire range of products. Also part of the launch is a adidas originals x Star Wars poster collection that is designed by local Hong Kong graphic designer Dorothy Tang, a 3-D animation video created by the team at SiLLY THING, and a in-house viral video campaign aptly titled ‘Star Wars Attack in Hong Kong’ which is now live on Youtube and Facebook.

The entire collection is spread into 3 different parts: Characters Pack, Classic Scenes Pack and Vehicles Pack, and each pack contains both sneakers and clothing which is related to the theme of the pack.

- Character Pack: the design of this pack is based on the corresponding character in the movie, featuring colours and details which made that particular character iconic in the giant Star Wars universe.

- Classic Scenes Pack: re-creating famous scenes in the Star Wars universe and put them in the form of a pair of sneakers.

- Vehicles Pack: transforming all your favourite Star Wars vehicles into some of adidas’ famous sneakers.

A portion of the collection is now available at J-01, while adidas Originals Store will be releasing them on the 29th of January.

The following shops will be receiving and selling the collection:


Address : Shop No. B, G/F, 57 Paterson Street, Causeway Bay

Tel.                  : 2808- 0501


Address : 1/F, K11, 18 Hanoi Road, Tsimshatsui

Tel.                  : 3122 -4172


Address : Shop 607-608, Level 6, Times Square, Causeway Bay

Tel.                  : 2506-3928


Address : Shop A320, 3/F, Phase 3, New Town Plaza, Shatin

Tel.                  : 2688-7899

adidas Originals Concept Store

Address             : Shop B, 6 Kingston Street, Causeway Bay

Tel.                  : 2504- 2186

Click the link below for more photos from the parade and the collection.

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